Embarking on a journey with Zentoo, my photography ventured from the food sector to the vibrant world of floriculture. As a photographer, capturing the essence of chrysanthemums presented a unique challenge and opportunity. Zentoo, founded in 2007, is a collective of fifteen dedicated growers, aiming to share their love for chrysanthemums under one brand. Their mission is to showcase the quality and variety of their blooms as the premier European brand.

In this collaboration, my task was to weave Zentoo’s dedication and the beauty of their flowers into compelling visual imagery for both print and digital media.